Doing the Right Thing or Making a Profit – Which Comes First?

by Peter Bijkerk

Doing the Right Thing or Making a Profit – Which Comes First?

the most critical job of leaders: to establish clarity about purpose, values, and the business model. Purpose is about articulating what it is you are trying to build. Values define how you will pursue that purpose. The business model spells out how the organization will remain financially viable, delivering sufficient short-term returns to investors while establishing a platform for long-term success

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