Centralisious

About Productivity, Social Networks and everything else I'm interested in

AddThis Launches New Way to Measure Social Sharing

AddThis Launches New Way to Measure Social Sharing: “

AddThis has launched a new way for publishers to track the sharing that happens in its simplest form — copying and pasting a URL from the address bar and then sharing it out to a social network, email or IM.

For AddThis, which is owned by Clearspring, that could represent a huge new trove of data that the company can provide to web publishers. Clearspring CEO Hooman Radfar says that the company has “seen up to 10x greater sharing from the address bar versus the sharing buttons.” With a network that now reaches more than 1.2 billion unique users per month across 9 million sites, that’s a ton of sharing that had previously been going uncounted.

To help make sense of that data, the company is also releasing new analytics called AddThis Live View, which shows sharing and click data in real-time. The idea, according to a statement from the company, is that “publishers can use this information to modify site layouts, editorial and content marketing tactics in response to continuous feedback about viewers’ activities.” USA Today is one of the larger publishers currently using the Live View platform.

For Clearspring, the launch follows recent news of a $20 million funding round, money the company plans to use to continue to build out tools for publishers. Radfar told me recently that, “Now that we have this massive view of what’s going on the Web, we’re looking at … how we take the power of that entire network and bring it to the individual publisher. Only a handful of companies on the web that have the reach that we do.”

Asked specifically about the company’s financials (Clearspring has now raised a total of $60 million), Radfar said, “We don’t need the money at this point … we’re using it truly and honestly for growth.” He added that an IPO at some point in the foreseeable future is, “Not out of the realm of possibilities.”

For more on how the company’s new address bar share counting and Live View works, check out the video below:

More About: AddThis, analytics, clearspring

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(Via Mashable.)

New Editing Features in Eclipse plug-in for Android

New Editing Features in Eclipse plug-in for Android: “

At the Google I/O conference a month ago, we demonstrated the next version of the Android Development Tools (ADT) plugin. Today we’re happy to announce that version 11 is done and available for download!

ADT 11 focuses on editor improvements. First, it offers several new visual refactoring operations, such as “Extract Include” and “Extract Style,” which help automatically extract duplicated layout fragments and style attributes into reusable layouts, styles, and themes.

Second, the visual layout editor now supports fragments, palette configurations, and improved support for custom views.

Last, XML editing has been improved with new quick fixes, code completion in more file types and many “go to declaration” enhancements.

ADT 11 packs a long list of new features and enhancements. Please visit our ADT page for more details. For an in-depth demo, check out the video of our Android Development Tools session at Google I/O, below.

Please note that the visual layout editor depends on a layout rendering library that ships with each version of the platform component in the SDK. We are currently working on a number of improvements to this library as well, which we plan to release soon for all platform versions. When we release the updates, some new features in ADT 11 will be “unlocked” – such as support for ListView previewing – so keep an eye on this blog for further announcements.

(Via Android Developers Blog.)